Heineken enters hard seltzer market with Pure Piraña
17 September, 2020
Heineken has entered the hard seltzer category with the launch of Pure Piraña in Mexico and New Zealand.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
